About the Digital Marketing Director position

Allobee is a managed marketplace and tech startup. We provide a remote workforce of fully vetted, freelance contractors to our clients that are small businesses, entrepreneurs and startups. We are looking for qualified Digital Marketing Directors to take the lead in developing successful, long-term digital marketing strategies for our clients and their companies. A successful Digital Marketing Director will have in-depth marketing experience and be passionate about digital technologies. You will work closely with multiple teams to ensure consistency through a variety of digital marketing channels. You should also provide forward-thinking ideas to construct and maintain a strong company web presence. Ultimately, you are the driving force behind all digital marketing efforts to achieve our clients' business objectives.

Digital Marketing Director responsibilities are:

  • Build the digital marketing roadmap of client's business

  • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

  • Measure ROI and KPIs

  • Prepare budget as a result of ROI and KPIs.

  • Conceptualize and develop pointed campaigns to create and maintain higher levels of customer interaction

  • Oversee social media accounts across platforms

  • Manage and improve online content, taking Google Analytics and SEO into account

  • Proactively forecast sales performance trends in the interest of increasing client's market segment.

  • Monitor competition and provide ideas to help client remain unique

  • Stay up-to-date with digital technology trends, developments, and changes

Digital Marketing Director requirements are:

  • Proven work experience as a Digital Marketing Director

  • Demonstrable experience in the design and implementation of successful digital marketing campaign(s)

  • Strong understanding of how all current digital marketing channels function

  • Solid knowledge of online best practices as well as marketing tools.

  • Hands on experience with SEO/SEM, Google Analytics and CRM software

  • Familiarity or proficiency with web design and tenets thereof

  • Outstanding analytical and project management skills

  • Strong team management and communication (written and verbal) skills