Allobee is a managed marketplace and tech startup. We provide a remote workforce of fully vetted, freelance contractors to our clients that are small businesses, entrepreneurs and startups. We are looking for qualified Digital Marketing Directors to take the lead in developing successful, long-term digital marketing strategies for our clients and their companies. A successful Digital Marketing Director will have in-depth marketing experience and be passionate about digital technologies. You will work closely with multiple teams to ensure consistency through a variety of digital marketing channels. You should also provide forward-thinking ideas to construct and maintain a strong company web presence. Ultimately, you are the driving force behind all digital marketing efforts to achieve our clients' business objectives.
Build the digital marketing roadmap of client's business
Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
Measure ROI and KPIs
Prepare budget as a result of ROI and KPIs.
Conceptualize and develop pointed campaigns to create and maintain higher levels of customer interaction
Oversee social media accounts across platforms
Manage and improve online content, taking Google Analytics and SEO into account
Proactively forecast sales performance trends in the interest of increasing client's market segment.
Monitor competition and provide ideas to help client remain unique
Stay up-to-date with digital technology trends, developments, and changes
Proven work experience as a Digital Marketing Director
Demonstrable experience in the design and implementation of successful digital marketing campaign(s)
Strong understanding of how all current digital marketing channels function
Solid knowledge of online best practices as well as marketing tools.
Hands on experience with SEO/SEM, Google Analytics and CRM software
Familiarity or proficiency with web design and tenets thereof
Outstanding analytical and project management skills
Strong team management and communication (written and verbal) skills